Karla Quintana, member of Red Global MX UK, currently lives in Mexico City and she shares some tips to all Mexicans returning home after living some time abroad.
Author: Karla Isabel Quintana Romero
Lover of consumer behaviour analysis, product/fashion trends implementations, innovation neuro-marketing developments, and cultural initiatives exchanges between Mexico and the World. I am a curious person who enjoys getting new knowledge, reading about new innovations and technologies, and looking be surprised every day. I am the Neuroscience Project Manager at IPSOS HOUSE in Mexico, my main duty is the Neuroscience research and equipment usages such as Eye tracker, GSR, and Facial Coding to measure the bio-psychological consumer behaviour reactions: Emotions, attention levels, cognitive processes, ocular fixations and more. I enjoy creating new ways to investigate and to cross consumer behaviour metrics with other kind of data in order to resolve business questions. Additional, I am the Neuro-marketing Fashion Teacher at Universidad Iberoamericana, and I am member of Red Global MX UK.