She graduated with a Degree in Marketing from Tecnológico de Monterrey and She has a Master Degree in Neuromarketing from the Autonomous University of Barcelona. She has a Diploma in Business from Nottingham Trent International College, UK, and made an exchange research stance in Milan at the Catholic University of Sacro Cuore to study the profiles of European consumers to study export opportunities between Mexico and Europe.

She developed projects with the Ministry of Economy, COMCE and CANACINTRA to provide access and advice to more than 450 SMEs on foreign trade and trade statistics.

With more than 10 years of market research experience, she is the Neuroscience Project Manager at IPSOS Mexico. Her main duty is to develop consumer neuroscience and behaviour studies. In the academic area, she teaches Neuromarketing at the Universidad Iberoamericana, Tecnológico de Monterrey and the Universidad Panamericana.

For the last 5 years she has been a marketing collaborator and representative of the Global MX Network UK Chapter in Mexico City.